{"id":1064,"date":"2025-05-13T20:43:25","date_gmt":"2025-05-13T13:43:25","guid":{"rendered":"https:\/\/cnkhdl.ftu.edu.vn\/?p=1064"},"modified":"2025-05-13T20:48:16","modified_gmt":"2025-05-13T13:48:16","slug":"buoi-giang-chuyen-de-quoc-te-chu-de-ung-dung-ai-trong-an-ninh-mang-va-marketing-2025-co-hoi-nghe-nghiep-cho-the-he-du-lieu-so","status":"publish","type":"post","link":"https:\/\/cnkhdl.ftu.edu.vn\/?p=1064","title":{"rendered":"BU\u1ed4I GI\u1ea2NG CHUY\u00caN \u0110\u1ec0 QU\u1ed0C T\u1ebe CH\u1ee6 \u0110\u1ec0: \u1ee8ng d\u1ee5ng AI trong An ninh m\u1ea1ng v\u00e0 Marketing 2025 – C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho th\u1ebf h\u1ec7 d\u1eef li\u1ec7u s\u1ed1"},"content":{"rendered":"

S\u00e1ng 12\/5, Khoa C\u00f4ng ngh\u1ec7 & Khoa h\u1ecdc D\u1eef li\u1ec7u ph\u1ed1i h\u1ee3p c\u00f9ng Khoa Kinh t\u1ebf Qu\u1ed1c t\u1ebf \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1ecda \u0111\u00e0m \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u1ea1i di\u1ec7n t\u1eeb Lancaster University (UK) \u2013 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 C\u00f4ng ngh\u1ec7, Khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 Qu\u1ea3n tr\u1ecb Kinh doanh. S\u1ef1 ki\u1ec7n l\u00e0 d\u1ecbp hi\u1ebfm c\u00f3 \u0111\u1ec3 sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n nh\u1ea5t c\u1ee7a AI v\u00e0 Cyber Security trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p to\u00e0n c\u1ea7u, \u0111\u1ed3ng th\u1eddi m\u1edf ra \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u01a1 h\u1ed9i h\u1ecdc b\u1ed5ng gi\u00e1 tr\u1ecb t\u1eeb V\u01b0\u01a1ng qu\u1ed1c Anh.
\nS\u1ef1 ki\u1ec7n c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c th\u1ea7y c\u00f4 2 Khoa:
\nPGS.TS Ho\u00e0ng Xu\u00e2n B\u00ecnh \u2013 Tr\u01b0\u1edfng Khoa Kinh t\u1ebf Qu\u1ed1c t\u1ebf
\nPGS.TS Nguy\u1ec5n Th\u1ecb T\u01b0\u1eddng Anh – Ph\u00f3 Tr\u01b0\u1edfng Khoa Kinh t\u1ebf Qu\u1ed1c t\u1ebf
\nTS. Nguy\u1ec5n V\u0103n T\u0103ng \u2013 Ph\u00f3 Tr\u01b0\u1edfng Khoa C\u00f4ng ngh\u1ec7 v\u00e0 Khoa h\u1ecdc D\u1eef li\u1ec7u
\nPh\u00eda \u0111o\u00e0n Lancaster University c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a:
\nDr. Alan Gilchrist \u2013 Gi\u1ea3ng vi\u00ean cao c\u1ea5p ng\u00e0nh Marketing, Lancaster University
\nProf. Paul Smith \u2013 School of Computing and Communications, Lancaster University
\nMr. Daniel Warkup \u2013 International Regional Manager, Lancaster University
\n\u0110\u1ed3ng h\u00e0nh k\u1ebft n\u1ed1i l\u00e0 anh Nguy\u1ec5n M\u1ea1nh C\u01b0\u1eddng \u2013 CEO Du h\u1ecdc INDEC.
\nM\u1edf \u0111\u1ea7u ch\u01b0\u01a1ng tr\u00ecnh, Gi\u00e1o s\u01b0 Paul Smith \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 ng\u00e0nh Cyber Security trong k\u1ef7 nguy\u00ean AI, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng s\u1ed1ng c\u00f2n c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y khi c\u00e1c m\u1ed1i \u0111e d\u1ecda m\u1ea1ng ng\u00e0y c\u00e0ng tinh vi, t\u1eeb c\u00e1c v\u1ee5 t\u1ea5n c\u00f4ng v\u00e0o l\u01b0\u1edbi \u0111i\u1ec7n Ukraine \u0111\u1ebfn ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i Triton. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ea7y gi\u1edbi thi\u1ec7u Framework of Specialism v\u1edbi 15 l\u0129nh v\u1ef1c chuy\u00ean s\u00e2u nh\u01b0 Digital Forensics, Vulnerability Management, Security Operations\u2026, gi\u00fap sinh vi\u00ean \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng con \u0111\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c v\u00e0 \u0111am m\u00ea. \u0110\u1eb7c bi\u1ec7t, th\u1ea7y c\u0169ng ch\u1ec9 ra c\u00e1ch AI \u0111ang c\u00e1ch m\u1ea1ng h\u00f3a an ninh m\u1ea1ng th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u00e1t hi\u1ec7n r\u1ee7i ro, n\u00e2ng cao t\u1ed1c \u0111\u1ed9 ph\u1ea3n \u1ee9ng v\u00e0 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh b\u1ea3o m\u1eadt. Nhu c\u1ea7u nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao trong l\u0129nh v\u1ef1c n\u00e0y \u0111ang gia t\u0103ng m\u1ea1nh m\u1ebd, kh\u00f4ng ch\u1ec9 \u1edf c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh m\u00e0 c\u00f2n \u1edf SMEs v\u00e0 c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7.<\/p>\n

Ti\u1ebfp n\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh, Dr. Alan Gilchrist \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 \u201cThe Impact of AI in Marketing in 2025\u201d, cho th\u1ea5y c\u00e1ch c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Coca-Cola v\u00e0 H&M \u0111\u00e3 \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn, t\u1eeb ph\u00e2n t\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1. Dr. Alan nh\u1ea5n m\u1ea1nh, trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, AI kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t tr\u1ed9i, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.
\nPh\u1ea7n Q&A s\u00f4i n\u1ed5i kh\u00e9p l\u1ea1i bu\u1ed5i t\u1ecda \u0111\u00e0m khi c\u00e1c di\u1ec5n gi\u1ea3 nhi\u1ec7t t\u00ecnh gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc t\u1eeb sinh vi\u00ean, t\u1eeb \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p trong An ninh m\u1ea1ng & AI, b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ebfn vai tr\u00f2 c\u1ee7a \u0111\u1ea1o \u0111\u1ee9c c\u00f4ng ngh\u1ec7 trong qu\u1ea3n tr\u1ecb s\u1ed1.
\n\ud83c\udf93 C\u01a1 h\u1ed9i h\u1ecdc t\u1eadp & h\u1ecdc b\u1ed5ng gi\u00e1 tr\u1ecb t\u1ea1i \u0110\u1ea1i h\u1ecdc Lancaster
\nC\u00f9ng v\u1edbi \u0111\u00f3, Mr. Daniel Warkup c\u0169ng mang \u0111\u1ebfn cho c\u00e1c b\u1ea1n sinh vi\u00ean m\u1ed9t g\u00f3c nh\u00ecn t\u1ed5ng quan v\u1ec1 Lancaster University \u2013 t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng h\u1ecdc thu\u1eadt, m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p trong t\u01b0\u01a1ng lai. M\u1ed9t s\u1ed1 th\u00f4ng tin n\u1ed5i b\u1eadt v\u1ec1 tr\u01b0\u1eddng:
\n\ud83c\udfc5 #3 – Marketing & PR
\n\ud83c\udfc5 #10 – Business and Management
\n\ud83c\udfc5 #13 – Computer Science and Information Systems
\n\ud83c\udf1f H\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn cho sinh vi\u00ean qu\u1ed1c t\u1ebf:
\n\ud83d\udd39 MBA Scholarship \u2013 50% h\u1ecdc ph\u00ed
\n\ud83d\udd39 Global Master’s Scholarship \u2013 \u00a35,000
\n\ud83d\udd39 Management School Master’s Scholarship \u2013 l\u00ean t\u1edbi \u00a38,300
\n\u27a1\ufe0f T\u1ed5ng gi\u00e1 tr\u1ecb h\u1ecdc b\u1ed5ng c\u00f3 th\u1ec3 l\u00ean t\u1edbi \u00a313,300 (~50% h\u1ecdc ph\u00ed)<\/p>\n

Khoa CN&KHDL xin g\u1eedi l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh t\u1edbi c\u00e1c di\u1ec5n gi\u1ea3 t\u1eeb Lancaster University \u0111\u00e3 d\u00e0nh th\u1eddi gian chia s\u1ebb nh\u1eefng tri th\u1ee9c qu\u00fd b\u00e1u. Bu\u1ed5i t\u1ecda \u0111\u00e0m kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn g\u00f3c nh\u00ecn chuy\u00ean s\u00e2u v\u1ec1 AI, Cyber Security v\u00e0 Marketing trong th\u1ebf gi\u1edbi d\u1eef li\u1ec7u s\u1ed1, m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd v\u1ec1 s\u1ef1 chu\u1ea9n b\u1ecb ngh\u1ec1 nghi\u1ec7p cho sinh vi\u00ean FTU.
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S\u00e1ng 12\/5, Khoa C\u00f4ng ngh\u1ec7 & Khoa h\u1ecdc D\u1eef li\u1ec7u ph\u1ed1i h\u1ee3p c\u00f9ng Khoa Kinh t\u1ebf Qu\u1ed1c t\u1ebf \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i t\u1ecda \u0111\u00e0m \u0111\u1eb7c bi\u1ec7t v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u1ea1i di\u1ec7n t\u1eeb Lancaster University (UK) \u2013 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 C\u00f4ng ngh\u1ec7, Khoa h\u1ecdc d\u1eef li\u1ec7u […]<\/p>\n","protected":false},"author":2,"featured_media":1066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,13],"tags":[],"class_list":{"0":"post-1064","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nghien-cuu-khoa-hoc","8":"category-tin-tuc"},"_links":{"self":[{"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1064"}],"version-history":[{"count":3,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/1064\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/posts\/1064\/revisions\/1079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=\/wp\/v2\/media\/1066"}],"wp:attachment":[{"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cnkhdl.ftu.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}